Social Media Management Case Study
Client
Services
Overview
Strategy & Execution
Results & Impact
Flagstick Golf Performance
Branding & Messaging, Social Media Management, Content Creation, Graphic Design
Flagstick Golf Performance opened its doors in 2024 with a vision to become a premier indoor training and performance destination for golfers in South Florida. From the start, the goal was clear: establish a strong brand presence and reach the local golf community through intentional, high-quality digital content supported by complementary marketing channels.
JB Digital was brought on to support Flagstick across branding, messaging, marketing, and content—helping shape how the brand showed up both online and within the local market.
The foundation of the strategy centered on local visibility and community engagement. Social media served as the primary channel, with content designed to highlight Flagstick’s full range of offerings—from coaching and player development to simulators, fittings, events, and in-facility experiences.
To accelerate reach and credibility, we integrated influencer marketing and local collaborations, partnering with golfers and creators who already had established audiences in the area. This approach allowed Flagstick to tap into existing communities while maintaining an authentic, grassroots feel.
Giveaways played a key role in the growth strategy, helping to drive follower increases, engagement, and awareness—while also introducing new audiences to the facility. These efforts were supported by additional marketing channels, including radio placements and print mailers, creating a well-rounded approach that reinforced brand recognition both online and offline.
Strategic content planning ensured consistency across platforms, while flexible execution allowed the brand to promote events, partnerships, and timely initiatives as they emerged.
Through a multi-channel marketing approach anchored by social media, Flagstick Golf Performance successfully established a recognizable presence within the local golf market during its first year of operation. The brand now benefits from:
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A clear and consistent brand identity
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Strong local awareness driven by digital content
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Steady audience growth through giveaways and collaborations
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A scalable content system that supports ongoing marketing efforts
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Alignment across social, in-facility experiences, and offline marketing
Flagstick’s digital presence continues to serve as a key driver of visibility, engagement, and long-term growth as the facility expands its offerings and community footprint.
our work.
